B2B SaaS agency
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Revenue-focused demand
Tirnanoc demand engine
Scaled a hybrid PPC and SEO programme that unlocked consistent demo volume and a 38% decrease in cost-per-qualified-lead.
- Unified positioning and channel messaging
- Refined account structure with high-intent segments
- Automated cohort reporting for leadership visibility
Consultancy collective
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Inbound lifecycle
Northshore advisory pipeline reset
Orchestrated SEO, content, and nurture flows to revive a stagnating pipeline, resulting in a 2.3x lift in qualified consultations.
- Technical clean-up and schema enhancements
- Editorial sprints targeting mid-funnel problems
- Multi-channel nurture with behaviour-based triggers
Creator brand
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Full-funnel growth
Shay De Castro visibility reset
Delivered a holistic growth programme blending organic search, paid social, and lifecycle touchpoints to expand audience reach.
- Rebuilt information architecture and metadata
- Tested creative angles across paid and organic
- Designed segmented lifecycle automations
Agency ops
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Enablement
Media team playbook accelerator
Codified onboarding and QA rituals that decreased campaign launch time by 45% while improving margin accountability.
- Operational discovery and tooling audit
- Playbook, templates, and training sessions
- Measurement framework with executive dashboards
E-commerce collective
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Lifecycle & retention
Ridgeway Labs retention lift
Improved customer LTV by 28% through segmented campaigns, on-site experimentation, and collaborative creative testing.
- Mapped customer lifecycle and churn drivers
- Implemented experimentation cadence across channels
- Built reporting that tied spend to retention wins
In-house team
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Analytics leadership
Beacon insights operating system
Launched a central analytics layer and rituals that enabled weekly optimisation decisions and more confident investment.
- Connected data sources and audience insights
- Established decision-ready dashboards
- Facilitated stakeholder workshops and enablement