Case studies

Evidence of marketing partnerships that move the metrics.

These engagements highlight how I partner with founders and teams to solve growth bottlenecks. From building demand engines to codifying enablement, every project is rooted in clarity, collaboration, and measurable impact.

Project spotlights

Each collaboration tailored to business realities

The work below shows how we uncover the right levers, execute with rigour, and leave teams with systems that continue to deliver.

B2B SaaS agency Revenue-focused demand

Tirnanoc demand engine

Scaled a hybrid PPC and SEO programme that unlocked consistent demo volume and a 38% decrease in cost-per-qualified-lead.

  • Unified positioning and channel messaging
  • Refined account structure with high-intent segments
  • Automated cohort reporting for leadership visibility
Consultancy collective Inbound lifecycle

Northshore advisory pipeline reset

Orchestrated SEO, content, and nurture flows to revive a stagnating pipeline, resulting in a 2.3x lift in qualified consultations.

  • Technical clean-up and schema enhancements
  • Editorial sprints targeting mid-funnel problems
  • Multi-channel nurture with behaviour-based triggers
Creator brand Full-funnel growth

Shay De Castro visibility reset

Delivered a holistic growth programme blending organic search, paid social, and lifecycle touchpoints to expand audience reach.

  • Rebuilt information architecture and metadata
  • Tested creative angles across paid and organic
  • Designed segmented lifecycle automations
Agency ops Enablement

Media team playbook accelerator

Codified onboarding and QA rituals that decreased campaign launch time by 45% while improving margin accountability.

  • Operational discovery and tooling audit
  • Playbook, templates, and training sessions
  • Measurement framework with executive dashboards
E-commerce collective Lifecycle & retention

Ridgeway Labs retention lift

Improved customer LTV by 28% through segmented campaigns, on-site experimentation, and collaborative creative testing.

  • Mapped customer lifecycle and churn drivers
  • Implemented experimentation cadence across channels
  • Built reporting that tied spend to retention wins
In-house team Analytics leadership

Beacon insights operating system

Launched a central analytics layer and rituals that enabled weekly optimisation decisions and more confident investment.

  • Connected data sources and audience insights
  • Established decision-ready dashboards
  • Facilitated stakeholder workshops and enablement
Engagement rhythm

A clear path from discovery to measurable impact

Every collaboration follows a transparent cadence so your team understands priorities, timelines, and how decisions are made.

01. Align on the opportunity

We start with a structured audit and working session to clarify goals, obstacles, and the signals that define success.

02. Co-design the roadmap

Together we map experiments, campaign updates, and enablement deliverables into a prioritised plan with owners.

03. Execute, iterate, scale

We ship work in focused sprints, review findings, and invest in the channels and plays that consistently move the needle.