Acquisition blueprints
Translate company goals into channel plans, clear success metrics, and experimentation roadmaps.
Digital marketing strategist
I guide teams to build growth systems that compound.
I’m Panashe Tapera, a PPC and SEO partner helping founders and agencies transform bold goals into sustainable acquisition engines. I blend analytical rigour with human stories so strategy, creative, and execution stay aligned.
Profile
Marketing leadership grounded in clarity, experimentation, and accountability.
I have spent the last four years inside agencies and in-house teams designing and optimising paid and organic programmes. My approach combines sharp positioning, fast learning loops, and structured reporting so stakeholders can make confident decisions.
How I help
Partnerships tailored to deliver measurable growth
Whether we’re scaling performance marketing or rebuilding your analytics foundation, I keep the work transparent, collaborative, and geared towards compounding results.
Search & content systems
Build technical SEO foundations, editorial workflows, and content that attracts qualified intent.
PPC optimisation
Architect paid media campaigns with creative testing cycles and automation that protects ROI.
Insightful enablement
Deliver reporting and playbooks that keep teams aligned and empower marketers to execute with confidence.
Selected projects
Work that closes the loop between strategy and delivery
Here’s a snapshot of recent engagements. Visit the case studies page for deeper dives into impact, process, and outcomes.
Tirnanoc demand engine
Built an integrated paid and organic growth motion that lifted qualified demo requests by 62% within two quarters.
- Refreshed messaging hierarchy and offers
- SEO sprints targeting high-intent categories
- Automation that surfaced daily performance signals
Shay De Castro visibility reset
Rebuilt the growth engine for a touring artist through technical clean-up and a refreshed lifecycle program.
- Fixed crawl barriers and optimised site structure
- Mapped fan journey with segmented automation
- Launched experimentation calendar for creative
Agency playbook accelerator
Codified onboarding, QA, and reporting rhythms so media teams could launch tests faster and with more rigour.
- Designed cross-functional collaboration rituals
- Centralised documentation and dashboards
- Upskilled specialists with targeted workshops
Process
A partnership built on transparency and forward momentum
Every engagement follows a structured rhythm so teams know what’s happening, why it matters, and how we’ll respond.
Discover & align
We audit your funnel, audience insights, and performance data to align on opportunity areas and success metrics.
Design the roadmap
We build a prioritised plan of experiments, campaign updates, and enablement assets with clear owners and timelines.
Execute & optimise
We ship work in focused sprints, review results together, and double down on what drives measurable progress.
Contact
Let’s shape your next growth leap
Ready to discuss a project or ongoing partnership? Share a few details and I’ll follow up within two business days. Prefer email? Reach out directly at hello@panashetapera.com.